CRM+Social Networking: Extending customer contact

Get those customers’ profiles and their networks to work for you as their online identities are usually in more than one social network.

More than mere communication and content sharing platforms, social networks are a source of relevant information to marketers and CRM professionals.

From the most focused ones to those that cater to as many groups as possible, social networks map out the connections that exist among the millions of members and those of their networks’. As a result, the information that social networkers provide on their profiles allow marketers to generate a database of potential customers as well as provide CRM professionals new ways to handle customer feedback.

The importance of understanding how social networks serve the…

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