Abstract
Precipitated by both technology and changing user demand, mobile technology is causing a disruptive shift. Here are just a few facts for you to consider:
1. according to the International Telecommunication Union (ITU) (2010) there were 5.3 billion mobile subscriptions by the end of 2010;
2. the number of people accessing the mobile Internet is growing fast and is expected to overtake the PC as the most popular way to get on the Web within five years;
3. in three years over 300,000 mobile apps have been developed.
With such a rapid global expansion of mobile technology, one great differentiator is the User Experience (UX).
The overall usefulness of a business app, thus, is determined not only by how well it performs its functions, but how easily those functions can be accessed. The unwavering focus on making your application beautiful, of course, may lead to a satisfying emotional appeal, but it will not guarantee a usable product. What you need is to meet all the customers` expectations achieving the guaranteed user acceptance, ease of use and greater productivity.
The Challenge
Nowadays, when business applications become mobile, there are several typical UX issues that designers face:
-
Small screens
Web or desktop apps are usually full of features (customers pay for features) and include large amounts of data – which may cause complex navigation and an overloaded UI that does not fit well into a small mobile screen.
-
Awkward input
Text entry is particularly slow and littered with typos, even on devices with dedicated mini-keyboards.
-
Connection issues
Even with all the modern wireless technologies, developers have to consider offline mode for their mobile apps.
The just published “Mobile UX or How to Fit an Elephant in a Box” white paper will show you:
- How to adapt complex desktop-like software to mobile devices;
- The main UX issues and focus areas to be considered in the mobile apps design;
- What to do, when and why? Process from personas through Information Architecture and Interaction Design, to visual design;
- Important items to present in the visual design concept;
- How to ensure a satisfying user experience alongside with a usable product.
Comments