Oracle upgraded its customer master data management solution with the recent launch of Customer Hub 8.1, a data integration application that consolidates information from disparate systems. With the help of supporting solutions, this update allows for the easier management and the easier sharing of information throughout the enterprise.
Customer Hub features a set of Web services that enables enterprises to implement Service Oriented Architecture (SOA) and support integration with Oracle’s Siebel Customer Relationship Management (CRM), E-Business Suite and Application Integration 2.3 (AIA). Interaction with external data sources is made possible by ensuring that Siebel CRM and Oracle E-Business suite is now “MDM Aware”. Meanwhile, AIA helps its non-Oracle applications work with the Customer Hub by using its composite application interface.
Without the updates to these business solutions, the costs that are related to connecting the systems to the Customer Hub would have remained prohibitive. The new version of Customer Hub features better usability that in turn facilitates faster enhancement implementation of MDM projects. Updates to the solution, allows businesses to capture data attributes and relationships - and to create universal IDs for customers as well as to have the ability to cross-reference universal IDs among connected systems.
“Organizations across all industries are working to improve the quality of their master data to drive efficiencies and reduce costs,” said Pascal Laik, the Vice President of Master Data Management Products at Oracle. “With Oracle Customer Hub 8.1 and Application Integration Architecture, Oracle delivers a unique combination of MDM assets - enabling one of the fastest time to value returns in the MDM market.”
Customer Hub 8.1 and AIA 2.3 boast of flexible integration and end-to-end data management capabilities since the applications are now MDM-aware. With the addition of Composite Web Services, it becomes easier than ever to incorporate master data into existing business processes. This feat is due in part to Customer Hub’s prebuilt extensible global master data model for customer information. In addition, data integration with existing business processes eliminates the manual reworking that usually results from poor data quality.
In terms of usability, Oracle Customer Hub features a new account hierarchy and application deployment capabilities that are made possible by the integrated identify management and virtual directory modules. These new features allow for simpler hub configuration and the faster implementations of data integration in both Oracle and non-Oracle applications. This situation in turn results in the smoother integration of data with the enterprise-wide business processes.
